How to do Keyword Research for SEO on Konvart

How to do Keyword Research on Konvart

Understanding Keyword Research

Keyword research is a fundamental aspect of SEO that can significantly impact the success of your content strategy. By understanding how to effectively research and target keywords, you can optimize your website for search engines and attract the right audience to your content.

 In this knowledge base article, we will explore the essential steps and strategies for conducting keyword research to improve your SEO efforts using Konvart.

How to Do Keyword Research for SEO

Before starting keyword research with Konvart, you must have already created a project. Click here to learn more about projects or here to understand how to create a project.

Having created your project, click on that project in your Konvart dashboard or go to 'Keywords Searched' and click on your project. You should see a page that looks like this:

a screenshot of konvart keyword research page

In the search bar, input a seed phrase, select your target country and click on "Get a keyword".

What is a Seed Phrase?

A seed phrase is a term or phrase that is relevant to the page or article you want to create or related to your product or service. For example, if you sell shoes for women, a seed phrase can be "women's shoes". To come up with a seed phrase, you can do a brainstorming session to identify relevant terms. Think of your service/product/page; what is the core topic around it? Write that down.

Understanding Your Results

a screenshot of konvart keyword research results

When you do keyword research for SEO with Konvart, there are four core areas to focus on:
  1. Keywords: this includes your seed phrase and relevant related terms
  2. Search Volume: The search volume is an estimate of how many times people are searching for that term on Google every month. The keywords are in descending order by search volume so you can view the most profitable terms first - sometimes that may be your seed phrase, but it isn't always the case.
  3. Difficulty: the difficulty metric estimates how hard it will be to compete for that term in search results compared to the high-ranking competitors. Note that this is not comparing your website to the ranking sites but the ranking sites themselves. This metric takes into consideration the online visibility of the websites, backlinks, traffic, and domain strength.
  4. Intent: intent, also called search intent, explains what Google understands to be what users want when they search using that keyword. Our system detects four intents:
    1. informational
    2. navigational
    3. transactional
    4. commercial

What Next

With your keywords, you can decide which to use now or later. If you want to generate a brief for that keyword, all you need to do is click on "Generate Brief" and if you want to generate an article or copy, you can click on "Generate Content".

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